INTRODUCING: EVER.SMOOTH – A HEAT-ACTIVATED STYLE EXTENDER
by Lori B.
The return of sleek styles was all over the runways this year. Models strutted down the catwalk with perfectly posh blowouts, brushed out waves, embellished braids, and swept-back upstyles. No matter the finish – straight, wavy, or curly – they all had one thing in common: they appeared smooth, shiny, and healthy! When it comes to recreating this look, it is all about the prep work that goes into the hair. To get the desired finish, our latest release – EVER.SMOOTH – is the styler you’ve been waiting for.
A product that treats as it protects, EVER.SMOOTH is formulated with long chain polymers to lock in moisture, shine, and the structure of your style. Apart from creating a beautiful, long-lasting look, EVER.SMOOTH addresses split ends and damaged cuticles with a network of protection that lasts well into your next wash. Whether your concern is frizz from environmental factors, damage from blow dryers, wands or flat irons, you’re sure to fall in love with this latest release – especially the aroma!
HOW EVER.SMOOTH WORKS
When heated, long chain polymers are activated to form a durable network of protection around the hair. Therefore creating a hydrophobic shield, which also contributes to the hold and condition of the hair. This technology is derived from skincare and allows the product to remain lightweight without compromising its effectiveness. The result is a frizz-free, silky smooth texture without the feeling of residue on the hair. Ultimately leading to a long-lasting style.
KEY INGREDIENTS
Long Chain Polymers
Heat-activated polymers self organise on the hair shaft to create a layer of protection by forming an invisible hydrophobic shield. Their effectiveness lies in the ability to lock in condition while protecting your finished style from environmental elements, such as humidity.
Wood Bark Complex
With a high level of antioxidants, Blue Cypress, White Cypress and Lemon Aspen act much like AHA’s (Alpha Hydroxy Acids) to condition both the skin and hair. Gently protecting the hair, water-soluble Phyto-acids work to create resilience – further prolonging the life of your style from frizz.
WHY YOU’LL LOVE IT
From the ingredients selected to the packaging used, EVER.SMOOTH is in line with our sustainable practices – using Ocean Waste Plastic (OWP) bottles and containing ingredients that were sustainably harvested and support community-led change.
“I look to ingredients that not only protect, condition, and smooth the hair, but they also need to be sustainably harvested and support community-led change. Our Wood Bark Complex derived from Indigenous Australian plants do just that. Blue Cypress, White Cypress and Lemon Aspen have been specifically chosen due to their high content of antioxidants that actually behave like an Alpha Hydroxy Acid for skin and hair conditioning.”- Kevin Murphy
Due to its lightweight formula and groundbreaking innovation, EVER.SMOOTH is suitable for all hair types – soft, fine, frizzy, flat or textured. During styling, it protects against cuticle damage. Further treating and improving the hair while cutting down on drying time and extending the life of your style.
