Our Community Outreach Partner for September: The Truth 365

Over 15,000 kids will be diagnosed with cancer in the next 365 days.

The goal of The Truth 365 is to educate and mobilize millions of people through Facebook, YouTube, Twitter and other social networking sites. Their full-length documentaries and shorter films inform the public that there is a critical need for funding for childhood cancer research. Through increased awareness comes increased funding. You see, children *should be* our nations’ priority. Yet, the shocking lack of funding for childhood cancers indicates otherwise. Over the past years, we have shared a statistic that we thought would surely have changed by now. Sadly, we are reporting the same this year: the National Cancer Institute allocates only 4% of it’s cancer research budget toward childhood cancers. And 4% is simply not enough. Drug companies aren’t allocating research dollars either, as there are 16 major types of pediatric cancers and over 100 subtypes – all of which need to be approached differently. Much of the funding for new therapies are left to be raised by the parents, which is a burden they should not have to bear. Yet, they do, faced with no other options for helping their children. They bike, run, shave their heads, participate in ultra marathons — just about anything they can do — they will to raise money to give to advance research.

We would love for you to spread the word about CureFest, an amazing and FREE, family-friendly childhood cancer event in Washington DC! This year, CureFest will be September 20-22nd with singer Chris Daughtry performing. Be sure to register for this FREE event.

We are donating $1 from every haircut from both locations this September to The Truth 365. We hope and pray that we will see an end to childhood cancers in our lifetime and awareness is the KEY to funding, which will be a KEY to a cure!